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Lean Canvas Example

PROBLEM

  • List your top 1-3 problems

EXISTING ALTERNATIVES

  • List how these problems are solved today

SOLUTION

  • Outline a possible solution for each problem

UNIQUE VALUE PROPOSITION

  • Single, clear, compelling message that turns an unaware visitor into an interested prospect

UNFAIR ADVANTAGE

  • Something that can't be easily copied or bought

CUSTOMER SEGMENTS

  • List your target customers and users

EARLY ADOPTERS

  • List characteristics of your ideal customers

KEY METRICS

  • List the key numbers that tell you how your business is doing

CHANNELS

  • List your path to customer

COST STRUCTURE

  • List your fixed and variable costs

REVENUE STREAM

  • List your source of revenue