PROBLEM

• writing beautiful document is nontrival.
• google doc is only for writing, but not for sharing
• people need a good place to gather his thoughts

EXISTING ALTERNATIVES

• google docs
• github pages

SOLUTION

• user register to the site via social media.
• user write document in markdown or import existing html docs into markdown
• they automatically get a l2 domain with their username, and if they'd like they can have their own domain.
• useful admin pages help them manage the site.

UNFAIR ADVANTAGE

• much less cost structure to serve more people

CUSTOMER SEGMENTS

• Bloggers, writers
• software engineers
• People who would like to have their own customizable personal site

EARLY ADOPTERS

• wordpress users
• jykell/octopress/wintersmith users
• bloggers who have their own blogs

KEY METRICS

• monthly new billing users
• monthly retreat billing users
• monthly new documents composed

CHANNELS

• social media
• technology blogs/sites
• public praises

COST STRUCTURE

• server and bandwidth cost
• software development cost
• marketing cost (including profit return plan)
• operation cost

REVENUE STREAM

• 2.99 USD per month per user, 29.99 USD per year per user for 1GB disk space
• 5.99 USD per month per user, 59.99 USD per year per user for 10GB disk space
• application/theme stores, one time fee for applications/themes